Mike Whitman
   The Technical Power Behind GorillaSoft’s Market Success

How did Mike Whitman’s Java, Cold Fusion and ASP experience – his Object Oriented and ‘C’ language experience, his PHP, MySQL database and Perl language expertise – lead to such focused success in the mid-tier markets?
–By downsizing his work with large scale, ‘big name’ corporate projects to benefit markets that need top-notch programming skills combined with ‘information design’ expertise. Mike Whitman is an example of focused, niche market success.

Now GorillaSoft’s managing technical partner, in 1998, Mike Whitman was the top developer for Prosavvy.com, where he first instituted high standards for information design. Creating a large philanthropic site where his B2B integrated vendor procurement section became a specialized gateway for Texaco and Hasbro. These large companies would then browse internal procurement; their recommended vendors could easily find the right donation fit.

Earlier in his career, Mike was a member of GS2.NET engineering team, a web-applications firm. At GS2.NET, where Mike was responsible for the design and development of dozens of web projects, from basic static sites to highly interactive, data-driven transactional portals. Yet, nothing prepared him more for GorillaSoft than witnessing first hand how information lives and dies in large company environments.

While GorillaSoft shopping cart integrations have been implemented by large companies such as Amazon.com, it’s the mid-tier market that demands Mike’s well-rounded technical and design expertise:

“I gained an invaluable window into what mid-tier companies need during the Internet boom – by watching others and seeing what didn’t work.”
“I learned about good ideas which were executed very poorly, and I saw great ideas which nobody could execute,” explains Mike.

For Mike, the positive side of real-world company failures became the core motivation to make GorillaSoft important to its burgeoning markets. Building a platform that is dynamic enough to provide what companies need is a prominent feature of GorillaSoft’s development and design wisdom.

And since every company builds revenue in different ways, Mike created a foundation platform that tracks everything companies use to gauge revenues, and displays that information as a prominent feature. Mike’s engineering expertise created a platform that is very easy to expand – powerful and scalable – allowing GorillaSoft to pull ahead of its competition with a grounded yet customized mid-tier company tool for growth.